13 Simple Steps for Creating an Instagram Lead Ads

Social media, like Instagram, is a great tool to elevate your business leads.

Digging on this tool is very cost-effective and robust in growing your online venture.

In this post, I will guide you to the 13 steps on how to create an Instagram Lead.

Why Instagram Lead matters?

Instagram added the possibility of collecting email subscribers from Instagram. Considering more than 500 million active Instagram users monthly, I can’t lose the chance to provide you a guide on how to use this tool to build your email list.

In 2015, Facebook trolled out Leads Ads that helped to grow my email list. I found it very convenient as both an online marketer and a business owner. When a user taps the FB Lead Ads, a Lead Form will be sent to the user. A Lead Form calls for the users to type their email address. Thereby allowing you to get leads right away.

Way before, Lead Ads just surface on Facebook, but recently FB allows people to create Instagram Lead Ads through the FB Ad interface. You may wonder how can this possible. Well, this is not so surprising since Facebook acquired Instagram ever since 2012.

If you can create an Instagram lead through the Facebook platform, why stick only with Facebook?

What is Instagram Lead Ads?

An Instagram Lead Ad allows you to collect valuable information from your prospected clients without pushing them away from the platform.

There are 13 simple steps in creating an Instagram Lead Ads through the use of the Facebook Ad Manager, and you can do this all by yourself.

Step 1. Find the Facebook Ads Manager and click the Create Campaign button.

The Facebook Ads Manager is a tool that can help you form and control Facebook Ads. You can make amends, view, and monitor the results of the campaign. You can find this tool by clicking this link.  You can see the account overview, Ad Sets, and Campaigns. You can manage and view the results in a customizable column.

By using the Ads Manager, you can do three amazing things:

  • Create an ad campaign.You can use the ad creation in designing your ads. You can choose the marketing objectives, the places to show the add, the format, and the people that you want your add to reach.

The add creation has three levels: campaign, ad set, and Ad. If you click on creating a campaign, you will find the levels at the outline of the Add creation at the left part of the page.

  • Manage ads.You can do a setting editing for audience, budget, and placement. It can quickly be done across multiple ads and create a copy of the add through duplication.
  • See the performance of the ads.You can check the performance of the ads on its schedule. You can see the results of the campaigns and apply a breakdown to find the metrics that you are interested in.

Step 2. Select the Lead Generation as the objective.

The objective is your goal for the campaign. Since we want you to create a Lead, then choose the Lead Generation as your marketing objective.

Step 3. Write the name of the campaign.

This is the time for you to write the name of the campaign, by this time I hope that you have already decided on that. If you are done, just click the Continue button.

Step 4. Select the Facebook Page that you wish to promote.

You can choose more than one page if you have. Just click the drop-down arrow.

Step 5. Choose your Target Audience.

It is now your tune to choose your audience for your campaign. There are three ways of doing this step. First, you can manually create through the help of the demographic as well as the interest field. Some information asked are the location, age, gender, language, detailed targeting, and connection.

The next option is making use of the custom Audience or creating a new one. You have all the freedom to choose which one fits your campaign.

For the third option, use the default of a Saved Audience. It is you created the audience by filling out the fields manually, you can just select the custom audience which you can save for the future.

Using a Saved Audience, you can make a lookalike audience of the MailChimp account list of customers.

Step 6. Select a Placement for the Lead Ad.

Selecting the placement for the Lead Ad is essential because it will show the place where the ad will appear. Choose the proper placement.

If you prefer your ads to show up on Instagram and Facebook only, just pick the Automatic Option. On Facebook, the Ads can be seen on Feeds, In-stream videos, Articles, and Right Column. It can appear both on Mobile and Desktop platforms. On the other hand, on Instagram, Ads will appear on the Stories and Feeds but only on a mobile.

If you choose the Edit Placements, you can pick the device where you want your Ad to show. If you select the default setting for all devices, your Ad will show up on the Facebook mobile, Facebook Desktop, and Instagram.

If you prefer that a campaign should not show up in either platform, just deselect the platform. But, I don’t think that is a good idea.

Step 7. Bid for the Ad Budget.

The budget depends on how much you are willing to invest daily for the campaign. So, select your preferred schedule. Optimize your Leads rather than link click only.

Step 8. Set the name of the Ad Campaign.

If you choose more than one image, you can do so up to six images.

Step 9. Pick the format.

You can choose the Carousel format, but make sure that it is compatible with the device. Sadly, it is not compatible with Instagram Feed.

As an alternative to Single Video, Slideshow Format is easier and more affordable. You can easily create the slideshow.

Step 10. Insert text.

Let your readers know what is the business all about and the value that you offer. Provide something that the user can find valuable from by providing their email add. Make sure to give a message that is simple, short, and concise. Vagueness may work against you, so be careful. Type a text that sells the point of your business.

Type the text in the text field. Other texts that you type in the fields like the Headline and News Feed Description do not appear in Instagram Lead, only the text in the Text field does. But it does on Facebook Lead.

Step 11. Make your Lead Form.

Through the Lead Form, your target market will give you information such as name and email address. You can do this by selecting the Lead form that you saved or create another form.

Do not forget to put a name for the Lead Form to identify it quickly once done. You can also see the preview of the form to check how it looks once filled with the content.                 

If you create a Lead Form, you must make a quality form. You can increase the quality of creating one through the Welcome Screen. The Welcome Screen is what appears after a target audience taps the Ad, before the submission of the information required. Use it as a content card for showing what the users may get after signing up. You can write the message for the Welcome Screen either in a list form or paragraph.

Use some creativity and check on what works in creating your questions for the Lead Form. Keep the words as few as possible because you don’t want to overload the users of many different words at once. Keep it short as much as possible so that you will not overwhelm the users that may cause them to be hesitant to give too much information. Most of the information being asked are email address, customer’s full name, and cellphone number.

You can also add a custom question. It is better to use multiple choice questions so that the users can just choose from the options or check their answers rather than open-ended questions. Multiple choice questions is more convenient for users and improve conversion.

Have a Privacy Policy on your website because it is necessary. It is an astringent requirement needed to create Lead Form.

Add the link to your website and a call to action to view the site. This way, the users may learn more about the business.

Step 12. Review the Order.

Before finalizing your Lead Form, review your order. It is better that you check if you get everything right. So, click the Review Order.

After clicking the Review button, a summary of the Ad Order will appear.

If you have something to fix for your Ad, just click the Edit Order, but if there is none, just click the Place Order. Afterward, your Instagram Lead Ad is finished. You can check in the Facebook Ad Manager if the Lead Ads in your Instagram is now running.

Step 13. Connect the Instagram Add to the CRM Tool or the Autoresponder.

I told you that the Instagram Lead Ad helps you in getting a Lead on Instagram for your business. After reaching this goal, keep the users interested through communicating with them, and emailing is still the most effective means to do this.  Combining the CRM Tool and the Email Autoresponder gives an advantage over others who don’t. Through this, you can send emails to your leads.

However, continually downloading and updating the email lists into these tools take so much time and effort. But using a tool to do this automatically will make things more efficient, and Connect Leads is one of these tools.

What do you mean by ConnectLeads?

Transferring the subscribers from the Lead Ads campaign to the Autoresponder is tiresome, but through ConnectLeads, you can build the email list automatically from the Lead Ads to more than 50 kinds of email CRM tools or Autoresponder.

Just download the new subscribers from the Lead Ads campaign file in the FB Ad account. Open the downloaded file in MS Excel to see if the email addresses are formatted correctly. Then upload the CSV data to your CRM tool or Autoresponder to update the email list. This process takes about 20minutes to an hour which is time-consuming because you have to do this at least daily on every campaign and list one at time. Running multiple ads or campaigns is an immense workload.

Through the ConnectLeads, you can automatically complete the task in real-time and without any delay and without spending hundreds and thousands of dollars. ConnectLeads can make you create a Lead Ads in the platform and connect it to the CRM tool or Autoresponder email. It can also allow you to manage your existing Lead Form.

My final Thought

Generating Leads can become hard if you will not utilize the potential that Social Media can offer. Since social media users are getting higher every day, it is better to take advantage of the current growth.  Opening up an Instagram Lead is an excellent opportunity that online marketers and business owners should take advantage of to penetrate the fast-growing online market. Using a CRM tool or an Email Autoresponder can also lessen the task and make marketing easy. One of these tools is ConnectLeads. This tool will help streamline lead generation and building a list of emails to grow your business.

We will be happy to hear your thoughts

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