Do you use infographics in your marketing strategy? Do you want to creat successful infographics with some tips?
Now all the rage are infographics. The number of searches for infographics on Google has boosted more than 800 percent.
Everyday infographic production rate boosts by 1 percent.
Infographics bring powerful results so companies like to incorporate it into their content marketing strategy. Web traffic of publishers, publishing infographics, increases by an average of 12 percent more than those who do not. Visual learners make up
65% of people, so consumers find it more engaging than mere text. Besides, visual content is Long Tail Pro powerful .
How to design great infographics that will captivate your audience and spread the word about your brand?
This is 7 essential tips to design successful infographics…
- To take a look around
If you want to make sure your infographic stands out and performs excellently, you have to know what has been done so far in the field. You should check the most popular infographics to see what elements they have in common.
Pinterest is one good place to find great infographics. To get an idea on what kind of visual content appeals to the public that you should take a look at the infographics that have been pinned the most.
To ask yourself while observing the infographics:
While observing the infographics, ask yourself: do you know what of them engages users and sends a strong message to comment or share? Do they provoke users to make action and take it easy to do that? Are they all informative? Here questions will lend a hand you to know what takes a great infographic.
- To come up with a great idea
Look at this brilliant infographic is designed by Linkedln Marketing Solutions, it is used to showing how blogging fuels content creation by a food analogy.
This one is combined the most interesting facts about languages into an attractive layout. It is a great example of an inspiring and informative infographic by UIC London Language School.
- To make sure your data is top notch
Your message and data have to be relevant with eachother. It also be interesting and unique. Moreover, facts in your infographic should simply learn elsewhere. Besides, you have to ensure your sources are reputable. An essential procedure is fact-checking to make sure your infographic is accurate.
This brilliant infographic of Monetate. It entitled The Retailer’s Guide to Big Data. There are full of numbers and figures to represente in various graphs. It is designed to capture the most important facts for e-commerce big data and present them in a digestible way.
Your sources always be credited. See the UIC London School infographic and let me know at the bottom how many sources are listed.
- To create with simplicity in mind
In your infographic, its style have to be consistent and simple, follow your color scheme and just one style for youe visual media, its fonts are also limited. Besides, your infographic should ensure for being clear visual connections between various sections.
Here is this Travel Hacks infographic of Best Hospitality Degrees. Everything in this infographic are the same color and style scheme. It is composed of only a few shades and colors.
- To tell an interesting story
Basically, your main story have to be backed up and structured by what do all the data which you choose. Because an infographic cannot be only a collection of curious facts, each and every piece of information have to add to the main narrative.
How to use cinnamon sticks, offering additional information on the sizes and origin of cinnamob sticks. This is about a very simple topic which Frontier Natural Products made an incredibly common infographic. The value of extra information is just added to the main story and does not distract the audience.
- To select the right size
It is an important role for clients engagement that website loading time. To reduce the weight of the infographic that really a good reason to make use of compressing JPEG format. Then the page loads quickly without anything making the visitor to wait too long.
Size is an another important element. It is essential for sharing as well that keep your width under 735 pixels. Because you risk your infographic to get re-sized and that can mess up its proportions. On Pinterest, the full width of an expanded image is 735 pixels. And the length of your infographic should keep under 5000 pixels. When it is too long you can lose the attention of your audience.
- To optimize it for sharing
You have to be embed infographics in a blog post when infographics can drive a lot of traffic to your website, on your own social platforms optimize infographics for sharing and share it.
It can easily optimize with a tool like Sumome for sharing by placing a ‘Pin it’ button, Tweet button, Facebook share button and other social media share buttons near the infographic. It is encourage to other visitors for sharing it. This is a few tools that will lend a hand to add image share buttons to your blog.
To start off by designing a special image for Facebook and image can be added to your blog post. Then an attention-grabbing headline can be written and start to share to all your social networks.
People can always know who designed the infographic when include your website URL, add links to your social channels and the logo of your company.
This is a great example of a higher quality infographic.
Do you ever see any good infographics recently that their goals be used even more strategies to achieve? Do you want to share more tips to design successful infographics?
Let’s leave your comments below.
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