In your business, do you manage multiple social media profiles?
To keep an eye on key social media metrics, let’s find an easier way?
On the performance of your social media platforms in one convenient place, set up a customized dashboard lets you monitor and report.
To track key social media metrics for your business, you will find how to set up a dashboard in this Smart Ads Builder Review .
To Choose a Dashboard Tool
There are available number of dashboard tools. With the platforms you use, and explore the interface for ease of use, you will want to consider cost, ensure the tool integrates to select the right one for your business.
This is 4 for you to consider:
To view everything from Facebook and Twitter to Google Analytics and your email marketing metrics, all in one place, you can be let by Dasheroo to create customized dashboards. It integrates with more than 27 applications such as Google Analytics, PayPal, Twitter, Facebook, SurveyMonkey, Instagram, and more.
You can monitor up to 12 metrics (also called insights) with Dasheroo’s free plan. The ability to monitor individual insights is one of the cool things about Dasheroo. Also to compare channels, you can use any of the tool’s popular templates or data mashups.
Upgrade to a paid plan starting at $19/month when you want more dashboards and insights.
To connect all of your marketing channels in one robust platform social media is gone beyond by Cyfe. For SEO, blogging, advertising, social media, email, and more, you can be let by Cyfe to use pre-built widgets. With 68 applications it natively integrates.
Up to 5 widgets, Cyfe’s free plan includes. For small business or individuals businesses that need to track only basic analytics, it is perfect. Also that gives you access to unlimited widgets beginning at $19 per month, there is a premium version.
To your business metrics and analytics you get real-time access and to all of the services you use every day can connect with Klipfolio. For small-sized to medium-sized businesses it is a great option beginning at $24/month for up to 5 users.
Teams collaborate can be let seamlessly by Raven Tools on content marketing campaigns, social, SEO, PPC, and all in one place for small-sized to medium-sized businesses, it is a great option. It is easy and automated to report. For campaign managing and reporting it is an affordable and effective option with prices beginning at $99/month.
Tie in Facebook Metrics
Monitor your page impressions, comments, likes, new fans, overall clicks, shares, and fan count with Facebook. Your average daily engagement rate and your most engaging posts are also looked at.
To your dashboard, these Facebook insights are added: highest engagement, engagement rate and overview. So, what your Facebook dashboard may look like, this is an example of it:
To Include Twitter Metrics
To monitor your total number of tweets, following and followers, you must be sured when using Twitter. Your average daily likes, retweets, mentions, and replies and your most engaging tweets are also tracked.
To Set Up Pinterest Metrics
To monitor engagement rate by overall engagement rate, best-performing pins, and board, you will want for Pinterest performance. Also track total comments, repins and likes and the total number of comments, repins, boards, pins, followers and likes.
To your dashboard these Pinterest insights are added: best-performing pins, engagement, overview, engagement rate and engagement rate by board. So what your Pinterest dashboard may look like this is an example of it:
To Connect Instagram Metrics
Monitor your total number of posts, following and followers for Instagram performance. Also track your total number of most engaging grams, comments and likes and (potentially) your most engaging hashtags.
To Incorporate LinkedIn Metrics
On your radar these metrics are kept: your most engaging posts and overall engagement rate and total clicks, comments, likes and shares for LinkedIn performance.
To your dashboard these LinkedIn insights are added: updates with the highest engagement, engagement, total followers and engagement rate. So what your LinkedIn dashboard may look like this is an example of it:
To Integrate Google Analytics
To keep an eye on your top referrers, top pages by sessions, total sessions and top sources by medium with Google Analytics. When being more advanced and having set up goals within Google Analytics, and tracking goal performance, too.
To your dashboard these Google Analytics insights are added: goal performance, all traffic, top sources by medium, total sessions, top pages and goals comparison. So what your Google Analytics dashboard may look like this is an example of it:
To Integrate Email Marketing Metrics
To keep an eye on your email open and click rates, and also the health of your email list(s) when measuring your email marketing performance.
To your dashboard these email marketing insights are added: health by list, engagement by list, engagement (last 30 emails) and list health. So what your email marketing dashboard may look like this is an example of it:
To sum up
For marketers under time pressure who need to manage multiple accounts, in many shapes and sizes, which makes them perfect it is come in Dashboards. Besides, to keep a finger on the pulse of your marketing channels, a great way is dashboards.
You can be helped by dashboards to get more done and improve your marketing efforts whether you are working alone or as part of a larger marketing team. It is all about looking for the right tool for the job.
What do you think about using a dashboard? For measuring social media marketing performance, what tools do you like? Let’s share us your thoughts and experiments in the comments below.