What is Targeted Advertising?
In online marketing, Targeted advertising refers to the advertisement for a specific audience in a particular demographic or group of people.
Targeted advertising means as advertisements chosen concerning the content of the website and assumption relevant to the audience. Targeted Advertising is the advertiser’s practice using a specific characteristic, search engine, demographics, cookies, and statistics to promote the consumer’s needs and wants.
What are the types of Targeted Advertising?
Contextual advertising targets the behavior of the users, such as the queries that they have and the website that they visit. The data from the behaviors of the consumers become an indicator of their interests. These guide the decisions of the advertisers about the ads that they will serve.
A social media targeting employs several approaches in selecting the audience for a specific advertisement. Take Facebook as an example; a media company may target specific ads based on the data of the user like gender, age group, and interests. The next approach is to serve the advertisements to people based on the pages and posts that the friends of the users like on the page.
Geotargeting is another type of Targeted Advertising. It serves advertisements on a specific market based on the geographic location of the potential buyers. It includes the city, state, or country that constitutes a niche market for a particular product or service.
The last but not the least is retargeting. It is also called remarketing that involves targeting ads for products or services after the consumers visited the site of a business. Retargeting is also the technology used behind the advertisement that follows the people from a specific site to another.
What are the Data Habits in Targeted Advertising?
The daily data habits of the users play a significant role in the advertisements that they see. Included in the clickstream, let’s take an in-depth look into the data for the targeted ad.
- Search data: The search data is compiled whenever the user types an inquiry in the search engine such as Yahoo or Google. The search engine companies analyze the words typed in the search bar- including the habits of the users. This information helps in positioning the targeted advertising.
- Profile data: When a person creates a social media profile and log in a social networking site, s/he enters some information and demographics. It can be age, religion, education, location, interest, and many more. Social media sites also use the information to build a custom ad. There are plenty of options to get customer’s data, and targeted advertising is becoming popular and lucrative in the wave of the digital age.
What is My Final Thought?
Targeted Advertising is the process of placing advertisements based on specific demographics and the buying history of the consumers. Advertisers use this form of online advertising to promote their products and services.
In this world of technology, targeted advertising proliferates online. We see advertisements everywhere, and a targeted ad is behind this ad that we see. Targeting the prospects as well as gauging the results are becoming accessible for business owners because of targeted advertising.